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"Lake Effect Man"
25ft. Sculpture
Pearl Street Grill
& Brewery
Buffalo NY
2008



The Lake Effect Man - Larger Than Life
Friday, May 30th, 2008 by Liz, Kegworks.com

Tap handles are a great way to express yourself and give your bar a personalized touch. One of the brewpubs here in our hometown took that idea to a new level and mounted a 25-foot-tall tap handle to the outside of their massive brick building, located in downtown Buffalo, NY.

The 2-ton "Lake Effect Man" was recently added to enhance the identity of Pearl Street Grill and Brewery and lure more customers. Visible from the Niagara Thruway, the "Lake Effect Man" is an absolute icon and will become a central party of Pearl Street's marketing.
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Signs of the times in East Aurora
by Karen Robinson, The Buffalo News

Call it a bit of whimsy in the town that toys built.
The thematic business signs that have begun popping up around East Aurora could be considered a sampling of pop art in the midst of a quaint historic village also known for its Roycroft heritage, Fisher-Price roots and home to former U.S. President Millard Fillmore.
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Signing Up: Creating Small Town Landmarks
Post by Anne D. Bernstein, RoadsideAmerica.com

The Upstate New York village of East Aurora is well on its way to becoming an epicenter of eccentric signage. The small burg of 6,700 residents already hosts a number of oversized sculptures that do double duty as smile-inducing landmarks and advertisements for local businesses.

The current larger-than-life lineup includes a coffee cup, bicycle, paintbrush, toothbrush, and by far the area's most prominent promotional eye candy: a 10-foot-tall three-dimensional portrait of 5&10 cent store proprietor Ed Vidler. "Vidler on the Roof" depicts the friendly, bespectacled merchant (of 80-plus years) perched above the store entrance, wearing a red apron, right hand raised in a friendly wave, with sneaker-clad legs dangling over the edge of the building. It's a traffic-stopping town treasure.
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Local Artist Creates a Lake Effect Storm:
Zimmermann's Sculpture Bound for Pearl Street Grill

by Rick Ohler, East Aurora Advertiser

Why my editor assigns me these stories that are somehow connected with beer, I'll never know. But darn the luck, there I was last Sunday at the Pearl Street Grill & Brewery in Downtown Buffalo test driving a Lake Effect Pale Ale and chatting with the barkeep, all in the name of journalism. Truth be told, though, my story concerns the exterior of the building more than the interior.

After my frothy draught I adjourned to just outside the establishment's main door at the corner of Pearl and Seneca Streets and stared up three stories to where four one-inch thick steel plates had been affixed to the facade of the Pearl Street Grill. Within the next few weeks Lake Effect Man, the 24-foot tall, one-ton-plus creation of East Aurora artist and sculptor Eric Zimmermann, owner of Visual Impact Signs, will be secured, with the help of a rigging crane, to those plates and become not only the face of the popular brew pub but a Buffalo landmark as well.
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Visual Impact Sign Co.
316 Main St., East Aurora NY 14052
716-655-3068
Email: info@visualimpactsignco.com
www.visualimpactsignco.com